Using My Resources

Creating a message specific to your business target audience is important in advertising and public relations. The target audience needs to connect with the product or service, but how?

Words.

 The words used to describe a product or service can create or destroy a campaign. While working on a Strategic Marking Plan, for a local coffee hotspot, my team and I used words like warm, intimate, affordable, and healthy to describe the business.

Descriptive words used in  radio or television advertisements help sell product and services to the businesses and organizations. When discussing food a writer uses words associated with taste, hunger and flavor.

Knowing the target audience helps craft the ads message. If the target audience is tween girls, writers will shy away from the topic like sex, taxes and alcoholic beverages.

Using keywords your target audience uses will not only draw attention to an advertisement but earn the trust of your audience as you "speak their language".