Networking is essential in every professional field. The ability to meet, greet, converse, and exchange information helps further educational and career opportunities. However, not everyone is comfortable networking.
1.Research the event, the more informed one is about speakers, workshops, and event attendees.
2.Plan ahead, target who speak with, paying attention to job title and company/organization.
3.What is your goal in attending the event? What would you like to get you out of attending?
4.Setting a goal of talking to five people, giving out and collecting five business cards, and finding out three things you didn't know before about the various companies/organizations that interest you.
5.Think about what you will say during the networking event. Have relevant questions to ask others, current topics of interest, local or national news (relating to the theme of the event).
6. When attending a networking event project confidence, smile and make eye contact. Many times extroverts will see your self-assurance and initiate the conversation for you.
Lastly, relax and enjoy yourself, attending a successful networking event can be the fist step you make your way up the career ladder.
Thursday, March 12, 2015
Planning a Successful Interview
The interviewing process a be exciting or nerve wrecking. Below are four great steps to a successful interview.
Research the subject. Nothing is worse than asking an obvious question. Asking questions that are considered general knowledge is not only embarrassing to the interviewer but potentially annoying to the interviewee. Collect all available background information on your subject to craft intelligent and sharp questions for the interview.
Outline the angle/focus. Not having an outline based on the angle or focus on the topic is like cross country driving without a map, one will get lost very quickly. The writer will lose track of the message and overwrite and the reader will lose interest.
Develop impactful questions. Ask a great question and your subject will be an open book, telling you everything you want to know and then some! Open-ended questions ask for explanations, details, advice and opinions on the subject matter. Great questions also pithy quotes that in turn create a great article.
Establish rapport. An interviewee never wants to feel interrogated. Diving into a barrage of questions creates tension and receives short and many times curt answers. Making "small talk" eases the interview process and allows the interviewer time to connect with the subject, discover similarities and personality. Again a subject at ease shares more information, gives great detail and doesn't mind taking time to explain a complex idea.
Research the subject. Nothing is worse than asking an obvious question. Asking questions that are considered general knowledge is not only embarrassing to the interviewer but potentially annoying to the interviewee. Collect all available background information on your subject to craft intelligent and sharp questions for the interview.
Outline the angle/focus. Not having an outline based on the angle or focus on the topic is like cross country driving without a map, one will get lost very quickly. The writer will lose track of the message and overwrite and the reader will lose interest.
Develop impactful questions. Ask a great question and your subject will be an open book, telling you everything you want to know and then some! Open-ended questions ask for explanations, details, advice and opinions on the subject matter. Great questions also pithy quotes that in turn create a great article.
Establish rapport. An interviewee never wants to feel interrogated. Diving into a barrage of questions creates tension and receives short and many times curt answers. Making "small talk" eases the interview process and allows the interviewer time to connect with the subject, discover similarities and personality. Again a subject at ease shares more information, gives great detail and doesn't mind taking time to explain a complex idea.
Using My Resources
Creating a message specific to your business target audience is important in advertising and public relations. The target audience needs to connect with the product or service, but how?
Words.
The words used to describe a product or service can create or destroy a campaign. While working on a Strategic Marking Plan, for a local coffee hotspot, my team and I used words like warm, intimate, affordable, and healthy to describe the business.
Descriptive words used in radio or television advertisements help sell product and services to the businesses and organizations. When discussing food a writer uses words associated with taste, hunger and flavor.
Knowing the target audience helps craft the ads message. If the target audience is tween girls, writers will shy away from the topic like sex, taxes and alcoholic beverages.
Using keywords your target audience uses will not only draw attention to an advertisement but earn the trust of your audience as you "speak their language".
Words.
The words used to describe a product or service can create or destroy a campaign. While working on a Strategic Marking Plan, for a local coffee hotspot, my team and I used words like warm, intimate, affordable, and healthy to describe the business.
Descriptive words used in radio or television advertisements help sell product and services to the businesses and organizations. When discussing food a writer uses words associated with taste, hunger and flavor.
Knowing the target audience helps craft the ads message. If the target audience is tween girls, writers will shy away from the topic like sex, taxes and alcoholic beverages.
Using keywords your target audience uses will not only draw attention to an advertisement but earn the trust of your audience as you "speak their language".
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